I am new to vertical, 2 years now, but not to the decorative industry. There is no magic number out there. At least that I am aware of. I take a look at what I NEED to bring in a day. 2 years ago if I wasn't
bringing in at least $2250 a day on average, I was going backwards. I
most certainly don't need that now. Not even close. I have cut that
number in half. I have a lot more sweat equity into my projects now
because I am working a man short. Or 2. Or 3. Or even 4 men short. I
have been doing a lot on my own to help control pricing to stay in
business. I do not consider myself a very smart man, and maybe there
are people here that have spilled more than I have poured, but I am
still here. Pricing is tough especially the way things are. I am seeing
things turning a bit here though. We have lined up about 8 weeks worth
of work now, which I haven't seen in a while. Think about what you are
doing with your overlays. There is a lot of time with the prep, and so
forth. I am thinking you don't really charge by the foot because of how
you would lose so on a small job like a kitchen. Or not get the job on
a commercial building because you were way out of the park. Wow, I just
read what I wrote and I am probably zero help. I'll send it anyway.
Good luck man!
It is always a per foot price but you shouldn't sell it from that vantage point. You should know your price per square foot and how it relates to the competition.
Evaluate the options and estimate the works perceived value. This is all covered in the sales portion of the subscription site.
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