Its the Marketing team that gets the consumer to the

ticket booth.

By Jody Smith

I was asked by Nathan Giffin to share some thoughts on how important internet

marketing is with his members of Vertical Artisans. I enjoy talking about the way I…

The Stone Matrix --- The Awakening of Vertical Decorative Concrete

As a decorative concrete trainer I have seen many people take courses and learn a great deal about vertical decorative concrete over the last decade.    They come from all walks of life which was a great surprise to me personally as I was under the belief that most people interested in the craft would be from the decorative concrete realm.   However, this was not the case as there is a wide and diverse pallet…

Just so you know the video footage of what we have accomplished at the WOC event is being edited and will be posted in the CORE course on Vertical Artisans

This Blog post is for those of you who want a early overview of the process.

First Set out your foam sub straights.…

The following is a blog for the up and coming Class and for general information.

We will be filming segments of this class and covering various special elements.  These will be available in the future and and some of the course will be added to the CORE II course on Vertical Artisans.

The following pictures are at the  beginning stages.…

Once Again We Up The Bar

Click on Pic to See Course Data 

Richard Winget has just launched his new RockScapes 101 series 2

In the RockScapes 101 Series 2 --- Laguna Tide Pool and Spa Project ---

We take a look at some new techniques for texture, carving and…

This post in in regards to a " 6 DVD SET" that is in the market place today...

I've purchased and watched this complete set.  It cost about $159 and is not worth even this meager investment.

The sales point of making your own mix can be found in the halls of Vertical Artisans, or given for free to students who call me with making their own mix designs.

The "techniques" used in the videos can also be seen in the teaching curicullum on…

Well the World of Concrete 2013 is finally over.    It was a very long 8 days for me personally and  I want to send a special shout out to the vertical artisans that showed up  and helped me throughout the entire week. 

Gabe, Kenyan, TJ, and Charles

 There were other artisans that came by and participated throughout the week but these guys came early and help with a lot of the load.     I also want to send out a hugh  shout out to Troy Allman from the Concrete Decor magazine.  …

West Coast Training Center Official Blog Page

At last we have completed the first class of this training center.  I want to give a shout out to all the people who made it happen.

Nolan Schied - MortarSprayer.com

Nathan Giffin -…

Many times over the last several years I have done classes or training for folks and there has always been things that have been left out that are critical to the over all  productivity of the job.   These can be small things but they are really important.  So this is a check list that may help you stay focused and prepared.

Contractor Check List…

I wanted everyone to know that the Vertical Artisans International Web Site is underway.  This Web site will be another teaching site very much like the first one, however, the VDO's  will not have any voice over and the teaching will be primarily text, diagrams and pictures.  The VDO's will be illustrations of what is taught.

On the face of the site people will be able to click on the flag from which country they are from and the entire site will be converted to their own…

I have been reading all the nice comments on Kirt's bag mix and have been slightly skeptical to all that I have read...I still have yet to use the stuff for myself so I got on the internet to see if I could dig up some research or some examples of my own...

I was surprised to see what I found... here are a few things...…

This PPT file is worth the download...

I hope someday I can travel to some of these really neat places in the world.

Special Thanks and a shout out to David Driggs for submitting this nice file.

If you have a power point from somewhere in the world that features cool rock elements POST UP!

 …

My uncle showed me a documentary that made my blood run cold.  I began to admire this kids spunk.

What he does is so dangerous I would never attempt but as over 50% of his profession are all ready dead.

His accomplishments are truly amazing.  I would like to just see some of this rock first hand.

Friday Arrived In San Antonio 12 noon on the job site at 2:30pm

Meet with the designers and owner of the home still under construction

Laid floor protection...set up scaffolding 

We have started the process of lathing ( SpiderLath.com ) that stuff is awesome and wall prep.

We didn't get a whole lot done today but we are started and tomorrow will prove to be more productive.…